Small Business with Steve Strauss powered by Microsoft

In this week's Small Business with Steve Strauss powered by Microsoft podcast, we discuss the art of creating content. Getting the right post, noticed by the right people, can seem like an enigma these days. Often times you can end up wondering why no one likes your content. Well today, we have one of the world's foremost experts Emerson Spartz, to share some of the secrets of his viral content success.

Direct download: 165-WhyNoOneLikesYourContent.mp3
Category:Podcast -- posted at: 3:00am PDT

In this episode of Small Business with Steve Strauss powered by Microsoft we bring you our Annual Summer Small Biz Quiz! We love putting this together every year and on this one we tackle...famous businesses. Steve has some fun and interesting trivia for you to enjoy, as you are hopefully relaxing on a break. Enjoy and we'll be back on our regular schedule after Labor Day!

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Don't forget, you can submit your question for an "Ask An Expert Live" segment by sending an email to theselfemployed@yahoo.com.

Subscribe to the Small Business Success RSS Feed to get weekly podcasts automatically! Or, listen on iTunes!

Direct download: 164-AnnualSummerSmallBizQuiz.mp3
Category:Podcast -- posted at: 3:00am PDT

For today's interview, Steve is joined by one of the foremost experts in Small Business. Kedma Ough is the Director of the Mt. Hood Community College chapter of the Small Business Development Center (SBDC). The SBDC has chapters all over the country, where they provide experts to overcome any type of obstacle that you could possibly encounter as a business owner. The best part...the advice is free, just like this podcast!

Direct download: 163-KedmaOugh.mp3
Category:Podcast -- posted at: 3:00am PDT

The special guest on today's episode spoke is with Steve live from Virginia. Ken Yancey is the CEO of SCORE.org, a nonprofit association dedicated to helping out Small Businesses. From getting off the ground, to growing and achieving your goals through education and mentorship, there is something for all entrepreneurs. It's truly an honor to have him on this episode!

 

Direct download: 162_KenYancey.mp3
Category:Podcast -- posted at: 3:00am PDT

This episode of Small Business with Steve Strauss powered by Microsoft is about Public Relations. Steve holds regular chats on Twitter and that's how he met today's guest. Lyndon Johnson is the founder of a company called COMMS.BAR. The goal of COMMS.BAR is to provide Public Relations and Marketing for Entrepreneurs. He'll give you an education on the different forms of PR, the most common uses for Small Businesses and how you can evaluate what will work best for you.

Direct download: 161_LyndonJohnson.mp3
Category:Podcast -- posted at: 3:00am PDT

Steve is joined by the Linguistic Project Manager at Microsoft, Nicole Michel! Nicole is a wonderful source of valuable information on how to communicate effectively. There are lessons for everyone, on how communicating efficiently can increase the bottom line for your business.

Direct download: 160_MicrosoftGrammar.mp3
Category:Podcast -- posted at: 3:00am PDT

This episode of Small Business with Steve Strauss powered by Microsoft, is all about marketing. More importantly, how to take advantage of every opportunity you have as a business, to maintain and grow your customer base. Steve turns to a company that knows exactly how to that. On this episode, you'll learn marketing secrets from MailChimp!

In our Ask An Expert (Almost) Live segment, Steve takes a question from Maggie. Maggie uses a marketing newsletter, which is a great way to stay engaged with your customers. The question is, how do you grow your email marketing list? Steve has four tips that he's used, that you can apply today.

Steve is then joined by the CEO and co-founder of MailChimp, Ben Chestnut! The story of MailChimp is a fascinating one. From their humble beginnings, to becoming the primary sponsor of the phenomenon of Serial. Once he was parodied on SNL, he knew they'd made it! Ben has some wonderful stories and incredible advice on how to grow your business.

Don't forget, you can submit your question for an "Ask An Expert Live" segment by sending an email to theselfemployed@yahoo.com.

Subscribe to the Small Business Success RSS Feed to get weekly podcasts automatically! Or, listen on iTunes!

Direct download: 159_MailChimp.mp3
Category:Podcast -- posted at: 3:00am PDT

We are celebrating Small Business Week in this episode of Small Business with Steve Strauss powered by Microsoft! Every year since 1963, the SBA has celebrated small business, entrepreneurs and the incredible impact they have in communities everywhere. Today we'll revisit some success stories from the past, that continue to hold valuable lessons for us today. Then, Microsoft will help you figure out how to turn the devices you use every day, into invaluable tools to take your business to the next level.

In our feature, Steve will recount the humble beginnings of some of the most successful businesses of our time. An important thing to remember is that every venture is a "small business" at some point! The stories of these entrepreneurs are truly inspiring.

In our interview, we'll cover some exciting new devices that are designed specifically to help out Small Businesses! Peter Han is VP for Partner Devices and Solutions at Microsoft and a Small Business veteran. He will cover some of the exciting devices Microsoft has available to help businesses become more effective and more efficient.

Don't forget, you can submit your question for an "Ask An Expert Live" segment by sending an email to theselfemployed@yahoo.com.

Subscribe to the Small Business Success RSS Feed to get weekly podcasts automatically! Or, listen on iTunes!

Direct download: 158_Microsoft_PeterHan.mp3
Category:Podcast -- posted at: 6:00am PDT

In this episode of Small Business with Steve Strauss powered by Microsoft, we cover one of the most iconic brands in history. When a company's own name becomes eponymous with a product that others try to copy, you know it's a success. With a rich history and incredible progress, Xerox is now looking to change the way we do business, again. Today we'll give you some tips to use for your business and see if you can copy the innovation magic of Xerox!

In our feature today, Steve will go over the humble beginnings of Xerox. From a great idea from founder Chester Carlson in 1906, to being a Fortune 500 company, there were many lessons along the way. We all want to come up with the next big idea, or product and you may have it!

Steve is then joined by Steve Hoover and Dragana Pavlovic. Steve is the Chief Technology Officer of Xerox and Dragana is the Senior VP of Engineering. They will be sharing the exciting development of a new line of products called ConnectKey devices. Innovation has always been the key to success in the business world and Xerox wants to help take your success to the next level.

Don't forget, you can submit your question for an "Ask An Expert Live" segment by sending an email to theselfemployed@yahoo.com.

Subscribe to the Small Business Success RSS Feed to get weekly podcasts automatically! Or, listen on iTunes!

Direct download: 157_Xerox.mp3
Category:Podcast -- posted at: 3:00am PDT

In this episode of Small Business with Steve Strauss powered by Microsoft, we cover an issue that every one of us has dealt with at some point. Memory retention. How many times have you had trouble remembering something that you know you shouldn't have any problems with? It happens to all of us! Today we'll turn to one of the true experts in memory retention....Ken Jennings!

Before getting into some great tips on how to maintain knowledge, Steve has some advice on the best ways to learn. Starting off with an example from a legendary entrepreneur, Benjamin Franklin, you'll be walked a through a few ways to incorporate lifelong learning into your business.

Our star guest today, Ken Jennings, won Jeopardy 74 times in a row! Ken has teamed up with Bridge by Infrastructure to provide a free course to help you learn and retain knowledge. In the interview, Ken relays some great insight from his run on Jeopardy and some wonderful tips on how you can better yourself as an entrepreneur!

Don't forget, you can submit your question for an "Ask An Expert Live" segment by sending an email to theselfemployed@yahoo.com.

Subscribe to the Small Business Success RSS Feed to get weekly podcasts automatically! Or, listen on iTunes!

Direct download: 156_KenJennings.mp3
Category:Podcast -- posted at: 3:00am PDT