Small Business with Steve Strauss (Podcast)

In this episode, the importance of branding is highlighted.  A good name can be a key to success and you'll hear the story of an incredibly successful project in this week's Startup Story.  Plus a reply of Steve's interview with Seth Godin an Author, Entrepreneur, Marketer and Public Speaker.

Direct download: Ep._83__Branding_and_Marketing.mp3
Category:Podcast -- posted at: 10:00am PDT

Innovation is most certainly one of the keys to success!  Today Steve tells the invention story of one of the most successful products created in the 20th century.  Then, an interview with Paresh Patel the CEO and Inventor of VendScreen, a revolutionary new product.

Direct download: Ep._82__Innovators.mp3
Category:Podcast -- posted at: 5:19pm PDT

In this Holiday episode Steve reveals 9 Statistics about Social Media that will make you completely rethink your strategy.  Plus the Top 10 Movies for Entrepreneurs from Forbes Magazine.

Direct download: Ep._81__The_Holiday_Special.mp3
Category:Podcast -- posted at: 9:00am PDT

Today Steve discusses the importance of credit and a solid business plan in order to obtain loans for your small business.  He also speaks with Author and Forbes.com expert, Ty Kiisel.  Plus an all new Startup Story, all powered by Greatland.

Direct download: Ep._80__Getting_A_Loan.mp3
Category:Podcast -- posted at: 9:54am PDT

Steve speaks with Jim Beach, host of School For Startups Radio, plus a new tale of an odd guy who found great success. Powered by Greatland

Direct download: Ep._79__Starting_and_growing_a_business.mp3
Category:Podcast -- posted at: 9:00pm PDT

Steve discusses Business Credit, there is a new segment of Before You Heard Of Them and a great interview with Maria Sirvas.  Powered by Greatland.

Direct download: Ep._78__Business_Credit.mp3
Category:Podcast -- posted at: 9:00pm PDT

Steve speaks with Tim Berry, founder of Palo Alto Software.  Also, a new segment, Before You Heard Of Them is debuted. All powered by Greatland.

Direct download: SmallBusinessSuccessEp77.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve chats with Ilise Benun, the Marketing Mentor, about how the self-employed and freelancers can effectively market their businesses without wasting time or money.

Direct download: Ep._76__Marketing_for_the_Self-Emplo.mp3
Category:Podcast -- posted at: 9:00pm PDT

Steve discusses the joys and hurdles of being your own boss, and interviews Barbara Winter, author of Make a Living without a Job.

Direct download: Ep._75__Make_Money_Without_A_Job.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve highlights some stories of entrepreneurs around the globe from his new book,Planet Entrepreneur. He explains how the ventures of self-employed people all around the world are helping to make the planet a better place, and how you and your company can foster innovation as these entrepreneurs have.

Direct download: Ep._74__Introducing_Planet_Entrepren.mp3
Category:Podcast -- posted at: 12:00am PDT

These days, content creation is not only for writers and the press. Businesses of all sizes are now creating their own content for blogs, social media, and more. Steve discusses the various ways that you can leverage content on the Internet to create more customers and grow your business. He interviews Alan Levy, CEO and Founder of BlogTalkRadio andCinchcast, about making podcasts as a small business owner.

Direct download: Ep_73__The_Age_of_Content_Creation.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve talks about one of his favorite subject: branding. And it’s not just for big “brands” like Coca-Cola and Whole Foods; branding is important to small businesses and entrepreneurs as well. Steve interviews Carey Smith, the CBA of a company with a unique name and brand. Listen to the podcast to find out what CBA stands for!

Direct download: Ep_72__Its_All_in_The_Name.mp3
Category:Podcast -- posted at: 2:44pm PDT

Steve talks about what makes some businesses grow and thrive while others flounder, and tools you can use to increase your business and grow it to the next level. He interviews Doug and Polly White, authors of “Let Go to Grow,” about what they’ve learned about what business leaders need to know in order to grow successfully. Do you even want to grow your business? Learn all about growing (or staying small) in this podcast.

Direct download: Ep_71__Do_You_Really_Want_Your_Biz_t.mp3
Category:Podcast -- posted at: 12:00am PDT

Now that summer is in full swing, Steve chats about ways for you to stay healthy as a person, and ways to keep your company and your employees happy. He interviews Beth Shaw, founder of YogaFit, about how and why she started her own Yoga business and how she keeps healthy as a busy business owner. Listen to the tip to learn what cool incentives tech companies like Google and Facebook use to keep their employees happy and healthy!

Direct download: Ep_70__Stay_Healthy_and_Happy_This_S.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve delves into the topic of the changing nature of work; is the word employee on its way out the door? How has the Internet changed work, collaboration, and competition? Steve interviews Daniel Debow of Work.com, a Salesforce tool that helps people.

Direct download: Ep._69__Changing_How_We_Work.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve talks about the growing trend of working from home, working remotely, and something called “work-shifting.” He also interviews AJ Leon, who runs a company called Misfit, Inc with eight employees that are located across the globe.

Direct download: Ep._68__Going_Remote.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve talks all things Facebook, Twitter, YouTube, LinkedIn, and more. He interviews “Small Biz Lady” Melinda Emerson about how to best utilize social media for your business. Listen in to find out why and how social media is important.

Direct download: Ep._67__Become_a_Social_Media_Ninja.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve talks about how to make that idea in your head into a reality. He has a fascinating interview with the inventor of Tofurky, Seth Tibbott – Seth relates his years of trying and failing before Tofurky became an “overnight success.”

Direct download: Ep._66__How_They_Launched_Tofurky.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve interviews the father of contact management software, Mike Muhney, about where relationship management is going (hint: mobile). Mike is the co-creator of ACT! software and the CEO and Founder of VIPOrbit.

Direct download: Ep._65__Relationship_Management.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve talks about the first business he started, and interviews Stone Melet, startup guru and founder of Best Of, LLC, about the companies he’s started and how he has changed directions many times in order to stay current and profitable.

Direct download: Ep._64__Think_Like_a_Startup_Guru.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve interviews Jill Bastian of VerticalResponse on what small business owners can do to get more people to read and click on their e-newsletters. Steve also reveals the best time and day of the week to send out an email newsletter.

Direct download: Ep._63__E-Newsletter_Tricks_and_Tips.mp3
Category:Podcast -- posted at: 12:00am PDT

Steve explains how to enter the Staples Push It Forward contest that he is helping with this month in which winners can win a $50,000 digital marketing makeover. We also listen to a great interview about how to win at business with Johnny “Cupcakes” Earle, an amazing businessman and entrepreneur with a unique brand. How amazing? He doesn’t even sell baked goods!

Direct download: sbs_051313.mp3
Category:Podcast -- posted at: 12:00pm PDT

Think its too early to be an entrepreneur? Steve’s guests today dropped out of college once they launched their own brand of inventive food products, Wild Squirrel Nut Butter. Keeley and Erika talk about being on the TV show Shark Tank, launching a successful Kickstarter campaign, and how they got their business off the ground while they were still in school.

Direct download: sbs_021813.mp3
Category:Podcast -- posted at: 12:00pm PDT

Steve interviews Tiffany Krumins, inventor and business owner, about her big idea that got her funded on the TV show Shark Tank. They discuss the show, her unique product, and what entrepreneurs need to make their big idea a reality.

Direct download: sbs_010713-.mp3
Category:Podcast -- posted at: 12:00pm PDT

Want to start a business but don't know where to begin? Steve talks about the growing trend of people starting businesses and becoming self-employed – even in their 50s.

He interviews Bob Voss, business entrepreneur and teacher, who coaches unemployed people through the steps of starting their first businesses or consulting service.  They also discussed what steps you can take to get become self-employed now.

Direct download: SBS_071312.mp3
Category:Podcast -- posted at: 12:00pm PDT

Steve talks with Brian Clark, the CEO and Founder of Copyblogger Media about his success with content marketing and social media marketing on the Internet.

 

Direct download: sbs_062912_101710231.mp3
Category:Podcast -- posted at: 12:00pm PDT

Steve discusses how to leverage the power of the Internet to gain exposure and new customers, including how to use SEO and pay-per-click advertisements. He also talks with Gabriel Shaoolian, the CEO of Blue Fountain Media about how to make a great website and get people to visit it.

Direct download: SBS_060112.mp3
Category:Podcast -- posted at: 12:00pm PDT

Steve is a recovering lawyer, and he interviews Clint Costa, a practicing lawyer in Chicago who teaches a class for entrepreneurs that covers issues like entity selection, contracts, and litigation. Learn what you need to know about law as a small business or entrepreneur.

Direct download: SBS_050312.mp3
Category:Podcast -- posted at: 12:00pm PDT

Steve talks selling with world-renowned Tom Hopkins.

Direct download: SBS_042512.mp3
Category:Podcast -- posted at: 12:00pm PDT

Which social media platform is right for your business? Steve discusses how to effectively use social media for your business with Rivka Kawano, co-owner of New Media Design Studios.

Direct download: SBS_040612.mp3
Category:Podcast -- posted at: 12:00pm PDT

This week, Steve discusses greening your business and interviews Mitch Rofsky of Better World Club.

Direct download: Ep11_GreeningYourBusiness.mp3
Category:Podcast -- posted at: 12:00pm PDT